Jeffrey Prang

Why Thrive LA endorses Jeffrey

Jeffrey Prang has served as Los Angeles County Assessor since 2014, bringing a decade of institutional knowledge to an office that directly affects every property owner's tax bill. Before that, he served on the West Hollywood City Council and as Mayor of West Hollywood, giving him over two decades of public service in local government. The County Assessor's office is responsible for valuing more than 2.8 million parcels of property across Los Angeles County, generating the property tax revenue that funds schools, public safety, and infrastructure. Getting assessments right matters: overvaluations burden homeowners and small businesses, while undervaluations shortchange essential services. Prang has run this office with the kind of quiet competence that rarely makes headlines but directly impacts millions of residents. In an era when voters are rightly skeptical of government bloat and inefficiency, Prang has modernized operations, reduced processing backlogs, and maintained the accuracy and timeliness of assessments without calling for expanded budgets or new fees. Under Prang's leadership, the Assessor's office has moved toward greater digital accessibility, making it easier for property owners to understand and, when warranted, appeal their assessments. He has emphasized transparency and efficiency in an office that touches every real estate transaction in the county. His nonpartisan approach and focus on operational excellence over political ambition make him a reliable steward of an office that most voters rarely think about but that shapes the fiscal foundation of the entire county. Jeffrey Prang is the proven, steady hand the County Assessor's office needs.