Endorsed · UNITED STATES REPRESENTATIVE, 29th District (CA29)
LUZ MARIA RIVAS
Candidate · DEMOCRATIC
Why Thrive LA endorses LUZ
Luz Maria Rivas represents California's 29th Congressional District, covering the northeast San Fernando Valley. A graduate of MIT in Electrical Engineering and Harvard in Education, Rivas founded DIY Girls, a nonprofit encouraging young women to pursue careers in STEM. Before entering elected office, she served as a commissioner on the Los Angeles Board of Public Works and represented the 39th District in the California State Assembly from 2018 to 2024. This race comes down to a simple question: do voters in CD-29 want a representative who works within institutions, or one aligned with the DSA-endorsed movement to dismantle them? Rivas's opponent carries the backing of the activist left, a coalition that supports tax increases, rent control expansions, and the kind of regulatory overreach that has driven housing costs through the roof and pushed businesses out of Los Angeles. Whatever disagreements we have with Rivas on policy, the alternative is measurably worse for the district's housing providers, small businesses, and working families. Rivas has delivered concrete results. She secured the endorsement of the United Firefighters of Los Angeles City (UFLAC/IAFF Local 112) and the International Association of Firefighters, signaling trust from the men and women who protect this district. She carries support from the LA/OC Building and Construction Trades Council and IBEW Local 11, unions whose members actually build housing and infrastructure. During her six years in the State Assembly, she focused on workforce development and STEM education pipelines, practical investments in human capital that create opportunity without expanding the tax burden on residents. In Congress, she sits on the Committee on Science, Space, and Technology's Subcommittee on Investigations and Oversight, a seat that positions her to push for accountability in federal spending. Luz Maria Rivas is the practical, credible choice to keep CD-29 out of the hands of the activist fringe.
Key positions
- Firefighter-Endorsed Representative: Rivas carries the endorsement of UFLAC (IAFF Local 112) and the International Association of Firefighters. First responder trust matters, especially in a district that faces wildfire risk across the foothills of the northeast Valley.
- Blocking the DSA Agenda: Her opponent is DSA-endorsed, representing a movement that supports tax increases, expanded rent control, and activist-driven policies that punish housing providers and small businesses. Rivas is the only viable candidate standing between CD-29 and that agenda.
- Building Trades Support: Endorsements from the LA/OC Building and Construction Trades Council, IBEW Local 11, Laborers Local 300, and International Union of Operating Engineers Local 12 confirm that the people who actually build housing and infrastructure trust Rivas to protect their jobs and the projects the Valley needs.
- STEM and Workforce Investment: Rivas founded DIY Girls to bring engineering and technology education to underserved communities. With degrees from MIT and Harvard, she brings technical competence to policy discussions on innovation, infrastructure, and economic development.
- Federal Oversight Role: As a member of the Subcommittee on Investigations and Oversight within the Committee on Science, Space, and Technology, Rivas has a platform to scrutinize federal spending and demand accountability from agencies that serve this district.
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